Audience
Attendees
5-15
Number of facilitators
1
Level
Preparation
15 minutes
Activity
1 hour
Description
This workshop will show participants how to differentiate between mass advertising and ads that are targeted according to specific objectives (selling, raising awareness, inciting a reaction, etc.)
Objectives
Motives of advertising (origins, functions, targets…)
Mass advertising
Online targeted advertising and cookies
Avoiding targeted ads
Prerequisites for the audience
None
Equipment
Projector
Computer or smartphone or tablets
Paper
Pen
Content used
https://www.youtube.com/watch?v=rdVPflECed8
https://disconnect.me/disconnect
https://www.eff.org/privacybadger